Beyond the camera: iQOO India CEO on redefining smartphones with a performance-first strategy

In the fiercely competitive Indian smartphone market, standing out is no easy task. With a slew of brands vying for consumer attention, iQOO—a relatively new entrant—has carved a niche for itself with a bold promise: performance-first devices. In an exclusive interview with The Financial Express, Nipun Marya, CEO of iQOO India, shares insights into the brand’s journey, its strategic vision, and how it plans to redefine the smartphone experience for Indian consumers.