‘But no return…’: Anupam Mittal’s witty response to X user’s query on Zepto, Shaadi.com wedding ad collab goes viral

Quick commerce major Zepto and matrimonial platform Shaadi.com have recently launched a joint out-of-home campaign at the peak of the wedding season. The picture of the joint campaign went viral on social media after Anupam Mittal, Shaadi.com’s founder and chief executive officer, shared it on his social media accounts.

In the hoarding, Zepto introduced ethnic wear from Manyavar with a tagline, “Manyavar chaiye? (Do you need Manyavar?) Manyavar in 10 minutes.” Next to it Shaadi.com wrote, “Var chaiye? (Do you need a groom?) Will take more than 10 minutes.”