Apple releases ad featuring AirPods Pro 2 hearing aid feature: Watch here

Apple has released a new holiday-season ad titled Heartstrings, showcasing the AirPods Pro 2’s hearing aid feature. The ad, lauded online for its heartwarming pro-family narrative, was shared on X (formerly Twitter) by Apple CEO Tim Cook, who praised the teams behind the innovation.

“I’m so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalised sound profile so you can hear the moments that matter,” Cook said in his post.