Telcos urge consumer affairs ministry to expedite norms on spam calls, SMS

Telecom companies, represented by the Cellular Operators Association of India (COAI), have urged the consumer affairs ministry to expedite notification of the guidelines for prevention and regulation of unsolicited business communication. The same also covers spam communications via over-the-top (OTT) communication providers like WhatsApp.

This comes after the consumer affairs ministry had issued the draft guidelines in May wherein it defined business communication and also included voice calls, SMS and instant messaging via social media platforms as well.