Mall developers rethinking multiplex spaces as OTT gains and footfall dips

Large mall developers are re-evaluating the space allocated to multiplexes in upcoming projects as cinema halls struggle to attract consistent footfall and generate year-round revenue. Industry experts note that the share of mall visitors attributed to multiplexes has dropped from around 10 per cent to 6-7 per cent, prompting developers to reconsider their strategies, according to a report by The Economic Times.