‘DorTV OS makes finding what to watch as easy as ABC’: Streambox Media CEO Anuj Gandhi

India’s streaming landscape has continued to grow at pace, with the country’s Over-The-Top (OTT) streaming audience reaching 547 million viewers this year. According to the Ormax OTT Audience Report, the market penetration of streaming services in urban and rural parts of the country climbed to 38 per cent, up from 4 per cent last year.

This growth, however, was largely driven by the ad-supported video on demand (AVOD) segment. In contrast, the report indicated a stagnation in paid subscriptions this year.