Uber introduces new safety measures primarily focusing on female users

Uber has introduced a host of features in India in its bid to ensure safer driving experience for both driver and rider, with a special emphasis on women.

The new features include audio recording and ‘women rider preference’ option. The ride hailing platform has also joined hands with NGOs to sensitise drivers.

With the implementation of these features, Uber aims to on-board more women drivers on its platform, which currently stands at just 2 per cent.