Shark Tank judge Anupam Mittal makes ‘Shaadi proposal’ to Zepto CEO Aadit Palicha: Vadhu Chahiye

A billboard featuring Shaadi.com and Zepto has gone viral this wedding season. Photos of the billboard shared by Shark Tank Judge Anupam Mittal on the professional networking platform LinkedIn have sparked discussions among users and even drew other companies into the conversation. The billboard ad shows Zepto, a quick-commerce platform, offering to deliver ethnic wear in 10 minutes, while Shaadi.com humorously counters that finding a groom takes a bit longer. This exchange between the two companies has captured the internet’s attention and prompted a lighthearted exchange between Shaadi.com founder and CEO Anupam Mittal and Zepto co-founder and CEO Aadit Palicha on LinkedIn. The banter started when Mittal asked Palicha “Vadhu chahiye” in the comment section of the post.