JioStar has the scale to lead impactful change in M&E sector: Uday Shankar

JioStar, the newly formed media behemoth spawned by the merger of Walt Disney’s Star and Viacom18, has the potential to reshape India’s media and entertainment landscape, Vice Chairman Uday Shankar says. “The merger gives us a strong foundation to innovate and experiment, paving the way for transformative change,” he tells Javed Farooqui and Vinod Mahanta in an in-depth conversation that touched upon subjects as diverse as industry structure, vision for the combined entity, and execution challenges in synergy capturing.