How Facebook and Instagram are expanding the reach of quick commerce, online shopping platforms in India

Quick commerce and the rise of online shopping in tier-2 and tier-3 cities are transforming India’s online shopping landscape. According to new research by Facebook-parent Meta shows how personalised recommendations, online creators, and messaging are driving this shift, making it easier for consumers to shop online, particularly through quick commerce platforms. As per the Meta-commissioned GWI study on Quick Commerce, 86% of respondents reported discovering new Quick Commerce brands or products through Facebook and Instagram. In tier-2 and tier-3 markets, 59% revealed that they found online shopping products via Reels, while 57% attributed their discoveries to influencers.