59% users discovered new products on quick commerce platforms via reels and influencers: Meta Study

Meta, the Mark Zuckerberg-led company that owns Facebook, Instagram and WhatsApp, recently conducted two new studies that shed light on how the online shopping market is evolving in India.

The new studies explored the rise of quick commerce solutions and acceleration of online shopping in tier-2 and tier-3 towns and gave an insight into how personalised recommendations, discoveries and creators are making it easy for people to shop online using Quick Commerce platforms.