Retailers target brisk biz with Black Friday sale

In line with the biggest shopping festival in the West, which takes place on November 29 this year, several of the country’s leading brands and retailers, such as Adidas, Flipkart, Nykaa, and Amazon, have started their Black Friday offers.

Black Friday, a concept imported from the US, marks the start of the Christmas shopping season. In India, it has been gaining popularity, especially as it follows Diwali, explains Nilesh Gupta, director of Vijay Sales, an electronics retailer.