Meesho unveils multilingual Gen AI-powered voice bot for human-like support

E-commerce firm Meesho has launched the country’s first multilingual Gen AI-powered voice bot at scale, setting a new benchmark for customer support in the e-commerce industry. By offering personalised, human-like assistance in multiple languages, Meesho said the voice bot underscores the company’s commitment to delivering a user-centric support experience. It is tailored to handle a range of consumer interactions while embracing India’s cultural diversity.