Google to tweak search results in Europe after rivals highlight low traffic
By
Binu Mathew
Google plans to make adjustments to displaying search results on its platform in Europe after some smaller rivals complained about lower traffic to their sites following previous tweaks by the Alphabet unit and as EU regulators probe whether the company breached EU tech rules.
Under the EU Digital Markets Act (DMA), Google is prohibited from favouring its products and services on its platform. The Act kicked in last year and is aimed at reining in the power of Big Tech.