Two reasons Apple killed the product that founder Steve Jobs said the company “finally cracked it”

Apple, before launching the Apple TV app and Apple TV set-top box, explored a full-fledged television set with touchscreen capabilities, a report has said. The prototypes of these devices were ready even as Steve Jobs, before his passing, claimed to have solved the puzzle of creating an Apple television. However, this vision never materialised.
According to Bloomberg’s Mark Gurman, before his death in 2011, the Apple co-founder told biographer Walter Isaacson that he’d “finally cracked it”, referring to large-display prototypes that could also serve as a touchscreen Mac or iPad.