Sony scripting a comeback

Sony Pictures Networks India (SPNI) has been counting on actor Amitabh Bachchan’s charisma to keep viewers engaged on flagship Sony Entertainment Television during prime time every day, when gameshow ‘Kaun Banega Crorepati’ (KBC) airs.

But as December nears and the sixteenth edition of KBC is expected to wind down, the pressure to keep the 9 pm slot alive will only grow. It is here that new SPNI MD & CEO Gaurav Banerjee is likely to be tested the most, experts that FE spoke to said, since competitive intensity remains high during prime time.