Myntra pilots foray into quick commerce with ‘M-Now’ in parts of Bengaluru

Flipkart-backed lifestyle e-commerce platform Myntra is piloting a quick delivery service that guarantees delivery within two hours in select areas of Bengaluru.

The pilot project, “M-Now,” is operational in a few pin codes in Bengaluru and offers a limited selection of products “to see how it works”, according to a source.

The service will be rolled out to additional locations based on the learnings from the pilot, the source added.