Demand for prompt engineers stalling as companies seek broader skill sets

The demand for prompt engineers – one of the most in-demand new AI-related roles since generative AI came into the spotlight – is stabilising. Staffing experts are noticing a plateauing in the need for specialist prompt engineers, with businesses seeking AI engineers with a broader skill set as techniques like retrieval augment generation or grounding, fine-tuning, and continual pre-training are seeing increasing innovation and relevance, and tools to automate prompt optimisation are emerging.