Sony secures Asia Cup media rights at base price of $170 mn, JioStar opts out

MUMBAI: Sony Pictures Networks India (SPNI) has acquired the media rights for all Asian Cricket Council (ACC) tournaments from 2024 to 2031 at the base price of $170 million.

This represents a 70% increase over the previous cycle, but surprisingly, there was no competitive bidding this time—a rare for major cricket rights in an otherwise fiercely contested market.

For the first time since 2012, premium cricket rights have been sold at the base price.