Amazon likely to face investigation under EU tech rules next year

Amazon will likely face an EU investigation next year into whether it favours its own brand products on its online marketplace as European antitrust regulators build up a case under landmark rules, people with direct knowledge of the matter said.

The U.S. online retailer could face a fine of up to 10% of its global annual turnover if it is found guilty of breaching the European Union’s Digital Markets Act (DMA) which seeks to rein in the power of Big Tech.