Tata CLiQ rebrands as Tata CLiQ Fashion, shifts focus to fashion and lifestyle

Tata CLiQ has rebranded as Tata CLiQ Fashion, announcing its transition from a general e-commerce platform to a specialised destination for fashion and lifestyle. The move introduces a revamped identity, including a new logo, updated app and website design, and fresh packaging.

The rebranding aims to focus on offering products across categories like apparel, footwear, accessories, beauty, and home.