How Zepto is poaching workers from Instamart, Blinkit, other rival firms to win the quick commerce war

Zepto, the 10-minute grocery delivery startup, is pushing hard to capture market share in India’s quickly expanding e-commerce sector. A key part of its strategy involves poaching top talent from its rivals. The company has been offering lucrative salary hikes to attract employees from competitors like Swiggy Instamart, Blinkit, and other quick-commerce players. This aggressive talent acquisition approach is part of Zepto’s larger strategy to outpace its competition and solidify its position as a leader in the space.