Andreessen Horowitz-backed studio Promise to start producing movies, series using AI

Promise, backed by former News Corp President Peter Chernin and venture capital firm Andreessen Horowitz, will produce films and series using generative AI tools, the company said on Tuesday.

The startup, launched on Tuesday, said the announcement marks the culmination of a fundraising round.

Hollywood studios have been exploring ways to incorporate GenAI tools to reduce costs and speed up the content creation process.