India’s wearable market falls 21 per cent in July-September: IDC

India’s wearable market, which includes wristband, smartwatch, and earwear, fell for the second straight quarter on weak demand. In the July-September quarter, the market shipments fell 20.7% to 38 million, according to data by International Data Corporation (IDC).

The fall can be attributed to a reduction in new product launches and a cautious inventory strategy, even during the festive season.