85% of credit card users in India shop online during festive season: Survey

85% of credit card users in India turn to e-commerce platforms for festive shopping to maximise their savings, according to a survey by Paisabazaar, an online marketplace for consumer credit. The survey included around 700 credit card users, 45% from Tier 1 metros. Most respondents (68%) were salaried, and 76% were under 35.

Of the respondents, over 48% chose only e-commerce platforms, while 45% shopped primarily online with a few in-store purchases. Just 7% preferred in-store shopping.