63% of consumers stress the importance of trust in AI, with $200 bln in sales expected this holiday season, as per Salesforce report

63% of consumers globally believe that advances in AI make trust even more important, according to Salesforce’s latest State of the AI Connected Customer report. In India, Millennials (57%) and Gen X (58%) are the most open to engaging with AI agents for customer service, surpassing Gen Z (51%) and Baby Boomers (42%).

Consumer trust is at its lowest point in eight years, with 51% of respondents trusting companies less than they did a year ago. Over half believe businesses are careless with customer data, compounding skepticism.