Maharashtra: Social media war rooms powering election campaigns in the digital arena

As candidates tirelessly navigate dusty streets to connect with voters, a select group of behind the scenes strategists have emerged as the true powerhouses of their campaigns in Maharashtra. With over 82 crore active internet users in India, social media has become a key battleground for political campaigns.

Aware of its significance, political parties across the spectrum have set up “war rooms”. These hubs are where teams work around the clock, leveraging social media and data analytics to shape grassroots strategies and ensure their candidates stay ahead in the digital race.