AI startup Perplexity adds shopping features as search competition tightens

Artificial intelligence search startup Perplexity on Monday launched a shopping hub to attract users, in a bid to beef up its platform as it attempts to take on Alphabet-owned Google’s dominance in the search engine space.

The firm, backed by Amazon founder Jeff Bezos and leading AI chipmaker Nvidia, will give users product cards showing relevant items in response to questions related to shopping.

Each card provides product details in a visual format, the company said.