Tech & durables see 13 % value growth in festive season: report

The Tech & Durables (T&D) sector witnessed a 13 percent value-based growth during the four-week festive season, according to a report by data analytics firm NielsenIQ.

Categories such as large appliances, panel televisions, smartphones, and laptops have seen notable growth, with some products exhibiting stronger performance during that period.

Categories such as air conditioners, particularly split inverter models, lead category growth with 3X growth compared to all category growth, while the laptop category saw a recovery, it added.