Samsung loses ground to Apple in India’s premium smartphone market

Samsung is losing the race in India’s premium smartphone market as rival Apple continues to increase its dominance in the segment, driven by robust iPhone sales and festival season discounts.

Shortly after Apple CEO Tim Cook announced an all-time revenue record in India yet again for the September quarter, the company recorded its best-ever quarter of shipments at four million units in the third quarter (Q3) of calendar year (CY) 2024, led by the iPhone 15 and iPhone 13, according to a report by the International Data Corporation (IDC).