Quick commerce is eating into kirana sales, says report

More than $1 billion of kirana sales are expected to move to quick commerce in 2024, according to ecommerce consultancy Datum Intelligence. This underscores the rapid rise of 10- to 30-minute delivery services in urban markets and their direct impact on changing shopping habits of the consumer.

The rise of quick commerce has affected kirana sales, with 46% of quick-commerce shoppers reducing their purchases from kirana stores, the report said. More than 82% of buyers have moved at least 25% of kirana purchases to quick commerce, while 5% of those who responded to Datum Intelligence’s survey stopped buying from kirana Shops, it added.