E-commerce sector records 12% growth in gross goods value during festive season

BENGALURU: The ecommerce sector has recorded a gross merchandise value (GMV) of about $14 billion during this festive season (from September 15 to October 31), which is 12% growth compared to last year’s festive period.

The growth was fuelled by resilient consumer spending across categories, including quick commerce, electronics, fashion, beauty and personal care (BPC), home furnishings and groceries, with significant contributions from Tier 2+ cities and increased per-shopper spending, Redseer Strategy Consultants revealed in its analysis of the 2024 festive ecommerce season.