Why superapps have failed to click

In China, there is WeChat, a superapp that started as a messaging app but has since expanded to include social networking, payments, e-commerce, and government services. With over a billion users, it is hugely popular for combining multiple services into one platform, and ease of use. There’s one in Indonesia too, Gojek. This super app started as a motorcycle ride-hailing service and has since grown to offer multiple apps in one, including food delivery, parcel delivery, movie ticketing, and grocery delivery.