ONDC partners with Nazara to launch in-game shopping platform ‘gCommerce’

Listed gaming major Nazara Technologies has integrated with the Open Network for Digital Commerce (ONDC) to launch ‘gCommerce’, an in-game monetisation platform that integrates e-commerce within games.

The platform aims to bolster revenue options for Indian game developers, who face challenges like low in-app purchase (IAP) conversion rates and poor yields from advertising.

The integration will allow game developers to monetise through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.