Bowing to EU demands, Meta rolls out ‘less personalised ads’ on Facebook and Instagram
Meta is giving into regulatory pressure in the European Union. Users in the region will soon be shown “less personalised ads” on Facebook and Instagram.
“This less personalised ads option relies on less data, so we’ll show ads based only on context – what a person sees in a particular session on Facebook and Instagram – and a minimal set of data points including a person’s age, location, gender, and how a person engages with ads,” the tech giant said in a blog post on Tuesday, November 12.