Bharat brings festive cheer to e-commerce

Propelled by an ever-growing shopping appetite in Tier 2 towns, Indian e-commerce companies had a lot to cheer for this festive season. The gross merchandise value (GMV) saw a robust 12% growth at $14 billion between September 15 and October 31 as compared to the year-ago period, Redseer Strategy Consultants said in its report on Wednesday.

“The 2024 festive season reassures us of Bharat’s (tier 2+ customers’) spending potential,” said Kushal Bhatnagar, associate partner at Redseer.