73 per cent of enterprises integrate AI in marketing, 52 per cent see value: Infosys

A recent report by Infosys Knowledge Institute, the research arm of Infosys, reveals that 73% of enterprises have integrated artificial intelligence (AI), including generative AI, into their marketing strategies, with 52% of these deployments achieving measurable business value.

The report, titled CMO Radar 2024, highlights the growing influence of AI-fluent chief marketing officers (CMOs) in corporate decision-making, with 62% of them expecting their influence to expand across broader strategic decisions.