EU tells Apple to end geo-blocking on its services such as App Store

Apple was told by the EU on Tuesday to stop geo-blocking, the practice of restricting content according to a user’s geographical location, on services such as its App Store, Apple Arcade, Music, iTunes Store, Books and Podcasts.

The European Commission said it had identified several potentially prohibited geo-blocking practices on some Apple Media Services and threatened enforcement measures by national regulators if Apple failed to address its concerns.