ThinkROI wins the digital media mandate for Mr. DIY

ThinkROI, a digital media and creative agency, has partnered with Mr. DIY, a home improvement retailer, as its official digital media partner. From what is understood, the collaboration aims to use digital media tools and technology to enhance Mr. DIY’s brand presence and recognition among Indian audiences.

“Our association with Mr.DIY goes beyond the traditional brand-agency relationship; it aims to create a new niche for the home improvement retail concept, which is quite nascent in the Indian market.