Expect 30-35 per cent non-grocery mix in quick commerce: Swiggy CFO

Swiggy’s quick commerce division, Instamart, expects revenue contribution from non-grocery items to account for 30-35% of total sales, as consumer demand in India’s high-growth market shifts beyond daily essentials. While some competitors like Zepto have reportedly predicted a 50-50 split between grocery and non-grocery, Swiggy CFO Rahul Bothra said high-frequency grocery categories would remain the core of quick commerce.