Dell Laptops retains title of #1 Most Desired Brand; reveals TRA’s report

Dell Laptops has claimed the title of the #1 Most Desired Brand of 2024 for the fourth consecutive year, as revealed in the latest TRA’s Brand Desire Report. This annual ranking is based on in-depth interviews with more than 2,500 consumer influencers across 16 cities, providing a comprehensive view of the shifting desires and loyalties that define the Indian consumer landscape, the company stated. This year marks the 10th edition of the report.