Samsung, Apple lead global smartphone market; record shipment of 310 million units in Q3 2024: Canalys

Canalys has reported a sharp 5 per cent year-on-year growth in global smartphone shipments in Q3 2024, with the total number touching a whopping 310 million units. Both Samsung and Apple have retained their top spot from last year and have managed to ship 57.5 million and 54.5 million units of smartphones, respectively.

“Apple achieved record Q3 shipments, driven by a strategic blend of channel and supply chain optimizations. Post-WWDC’s Apple Intelligence announcements, consumers are actively upgrading from older iPhone 12 and 13 models to embrace this new technology,” said Canalys Analyst Le Xuan Chiew.