E-comm carts get premium-heavy

In its recently concluded Great Indian Festival 2024, Amazon India witnessed a high demand for premium products that was not limited to just metro cities, Saurabh Srivastava, vice-president—categories, Amazon India, said on Saturday. “We saw it across cities,” he said in an interaction with FE.

As per data shared by the company, tier-2 and beyond cities contributed more than 70% of the premium smartphone sales on Amazon. The demand for large appliances from tier-2 cities grew by 25%, with customers preferring air conditioners and refrigerators. More than 50% of TV purchases came from tier-2 and -3.