Dark store operations at scale: The key to Q-Commerce success

The increasing demand for instant deliveries has fueled the growth of Quick commerce in India. Companies like Zepto, Blinkit and Swiggy Instamart which initially started as providing quick grocery deliveries, now promise to deliver items like mobile phones and other electronics in under 10 minutes. The Q-commerce business model utilises hyperlocal logistics and a network of strategically located ‘dark stores’ across the city. While similar business models have failed in other parts of the world (Getir, once valued at $ 11 billion, has wrapped up operation in the UK), the Indian market, with its high population density of the upper-middle-class population, has defied this trend.