Content creators pre-package shows as OTTs tread with caution, slow down on commissioning

Content creators hoping to find approvals for shows and films from streaming platforms are increasingly refining their pitches by pre-packaging projects to a great extent before taking them to services, to save time and money as the latter turn cautious and slow investments down in the country.

Contrary to the older practice of spending more time on casting, and getting a crew in place, after the title was greenlit by the platform, producers are now already onboarding the main talent that can expedite the process of greenlighting with the OTT having a better sense of whether the concept and faces will find resonance with their target audience.