Amazon Great Indian Festival 2024 records 1.4 billion customer visits

Amazon India, the e-commerce giant, said its month-long Amazon Great Indian Festival (AGIF) 2024 witnessed 1.4 billion customer visits, the highest ever.

More than 85 per cent of customers were from non-metro cities.

Last year, Amazon India saw 1.1 billion customer visits on the platform during the event with almost 4 million new customers.

AGIF 2024 started from September 27, with 24 hours of Prime Early Access, giving customers access to more than 25,000 new launches from top brands across categories. These include laptops, TVs, smartphones, fashion and beauty, home décor, appliances, furniture, and groceries, among others.