Tech giants generate over Rs 60,000 crore in advertising revenue FY24
By
Binu Mathew
Major tech and e-commerce companies including Google, Meta, Amazon, and Flipkart collectively reported advertising revenues exceeding Rs 60,000 crore during the financial year 2023-24. This marks a 9 per cent increase from Rs 55,053 crore in the previous financial year, according to filings from the Registrar of Companies.
For the first time, the Indian divisions of Google and Meta achieved a combined gross revenue surpassing Rs 50,000 crore. Additionally,