Quick commerce dominates chocolate sales with higher pricing and rapid delivery: mFilterIt report

Quick commerce is gaining traction with platforms like Zepto capturing 23% of sponsored product ads for the chocolate category, followed by Instamart at 38%. Traditional platforms like Flipkart and Amazon hold a significant share as well, with 12% and 21%, respectively​, reveals mFilterIt report titled – Sweet Success on Chocolate Craving across Digital Commerce Platforms. The report further revealed that quick commerce has redefined the speed of delivery, catering to consumer demands for immediacy. However, this model comes at a cost.