Quick commerce boom: Industry giants race to claim their slice of the pie

The quick commerce market in India is on the verge of a significant expansion, projected to reach a valuation of $9.95 billion by 2029, growing from $3.34 billion in 2024. The sector is witnessing a surge of activity as new players enter the market, eager to capture their share of this rapidly evolving space.

What is quick commerce and why is it thriving?