Glows beyond expectations: Nothing Phone (2a) Plus Community Edition reflects a collective vision of consumers and inventors
By
Binu Mathew
London-based consumer tech brand Nothing has accomplished a new feat that no other smartphone brand dreamt of. Phone (2a) Plus Community Edition—designed entirely by community members in collaboration with the engineers at the company––is first of its kind.
From the smartphone to its packaging, every single aspect of the Nothing Phone (2a) Plus Community Edition is a result of this collaboration. Nothing ran a four-stage global competition—hardware design, wallpaper design, packaging design, and marketing campaign—to find talent.